It’s about your sacrifice and love for Allah. Every year we remember the story of Ibrahim. It was one of struggle, loss, joy and submission. He sacrificed to seek God’s pleasure. For us now, Eid ul Adha is a time of celebration but not all of us are in a position to enjoy this day. For many, this is the only time they will eat meat. Now following in his footsteps, uphold the selfless tradition of Prophets Ibrahim (a.s.) & Prophet Ismail (a.s.), and fulfil your sacrifice, out of love for Allah, and provide fresh, nutritious meat to some of the most impoverished and needy communities across the world.